Product is FT-86 is, Toyota’s new sports car, built with their latest technology to bring the most heart-racing driving experience. Our challenge was to raise awareness of the launch of FT-86 to the global audience.
We live painted a huge billboard, which instantaneously became a website. The billboard was live-painted in exactly 8 hrs 6 min. The painting was live streamed on a URL, and audiences were able to access the website to see the painted billboard.
Within 24 hours, the billboard & site gained 3,000 Likes,and the website was accessed over 60,000 times in one week. Approximately 2,000,000 people witnessed the billboard.